How will wearable technology impact social marketing for sports brands?

Posted by in Blog, Social Media

Many commentators are predicting that, like mp3 players, smartphones and tablets, Apple’s arrival into the smartwatch market provides wearable technology with mainstream appeal and long-term staying power.

Infographic: How to Create Perfect Social Media Posts

Posted by in Blog, Opinion

This is a great infographic I came across from My Clever Agency detailing how to construct effective social media content. As a content creator who makes these calls every day, this guide gets my hearty approval.

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The World Cup as a Milestone in Our Lives

Posted by in Blog, Living

How did you watch the last World Cup final in 2010? What were you doing in 2006? Where will you be in four years time? f one embraces it enough, the World Cup becomes one of the most definitive milestones we have in our lives.

A List of 25

Posted by in Blog, Living

Today I hit my quarter-century. Although I’m making a point to not get too nostalgic and instead make an effort to remember as much detail about today as possible, I did find the time recently to write down a list of 25 things – quotes, observations, self-prescribed advice. It’s not 25 things I’d tell my younger self, it’s not necessarily 25 things I’ve learned in my 25 years; it is simply a list of 25 relevant thoughts as I turn 25.

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Short-form is Supercharging Social Content Strategy

Posted by in Blog, Social Media

With new social media channels – each promising to be the next really big platform – emerging all the time, the landscape has become quite congested. As a brand, how can you offer something unique to the audience on these channels, and which are the right platforms for your brand?

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The Virtues of Social Media in Human Relations

Posted by in Blog, Opinion

‘Her’ is a delicate exposition of the always-on relationship we have developed with technology, social networks, and the internet of things – and how this subverts the distinction of ‘online’ and ‘offline’ interaction.

Not Everyone Can Be a Social Media Manager

Posted by in Blog, Social Media

The openness and accessibility of social media seems to have led some people to believe that the role of Social Media Manager can be performed by just about anyone who fancies it. But let’s not get it twisted: just because it sometimes feels like an anarchic free-for-all does not mean that just anybody can call themselves a social media aficionado.

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Netflix, Instant Gratification and ‘Lost Weekends’

Posted by in Blog, Opinion

I can’t wait to binge-watch season 2 of House of Cards when it premieres on Netflix. But is the trend to publish an entire season of content online here to stay, and how has it changed audience behaviour?

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Exploring Subtexts in ’12 Years a Slave’

Posted by in Blog, Opinion

There’s a growing sense among moviegoers and critics alike that Steve McQueen’s ’12 Years a Slave’ is a seminal piece of historical filmmaking. As Steve McQueen surely hopes, the film’s achievements promotes honest debate on the subject, both on screen and off it.

Engaging with the Right Social Media Audience

Posted by in Blog, Social Media

An ongoing consideration for social marketers is how to ensure the audience consuming and engaging with their social media content is exactly the audience they are targeting. Buckle in, I’m about to drop some knowledge.